A vox pop is when a “roving reporter” goes out on the street to capture the thoughts and opinions of the public on a topic or feature. They are short soundbites of opinion, a “what do you think?”
- Start with a context shot, then cut or pan to the presenter, who should fill most of the screen.
- Have a short intro from the presenter that explains the topic you are seeking Vox Pops on.
- Film the Vox Pop at the contributor’s eyeline height.
- Have the contributor’s eyeline close to the line of the lens.
- Have the contributor aligned to the side of centre, looking into the space.
- The contributor should fill about 1/2 of the screen.
- The ideal composition is of the contributor’s head, shoulders and upper chest.
- Don’t bother with showing the presenter whilst the contributor is talking, unless it’s Louis Theroux, Davina McCall or someone of a similar “audience draw.”
- The only exception to the above is a shot over the interviewer’s shoulder. The interviewer is out of focus and “dirty framed.”
- Anything prominent in shot should be relevant.
- Be sure to have both eyes of a contributor visible to the camera.
- At the end, the presenter should summarise the overall opinions demonstrated by the Vox Pops and draw some general conclusions.