What I Learned From Interviewing James Hilton of AKQA

Photo of James Hilton interview

The spread in the magazine

Back when I attended every networking event I could find, I saw a talk by Ajaz Ahmed, one of the founders of media agency AKQA.  AKQA is one of the most respected and successful agencies of the last decade, producing work for Nike that revolutionised how they engage with their fans, and integrating apps, digital and marketing in ground-breaking ways.

Fascinated by how they had driven innovation, I interviewed James Hilton, who was then the Chief Creative Officer of AKQA, and wrote this feature for Etihad Inflight magazine.

It’s still one of my favourite interviews, and I learned plenty about Creative Leadership, Inspiration, and innovative thought.  Check it out.

Interview With James Hilton of AKQA

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About Ash Bhardwaj

A storyteller, travel writer, journalist and film-maker. I am a regular contributor to Huffington Post, The Telegraph and the Sunday Times Travel Magazine. I spent much of 2013 working on Walking The Nile, Levison Wood's attempt to walk the world's longest river. I founded Digital Dandy, a video storytelling company, in 2012 to produce content for brands and businesses.
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